'Buy 10. Get 3 free' - Stent-makers resorting to innovative
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Stent makers are devising innovative methods such as "buy 10 and get 3 free" offers to beat price caps imposed on them and push product sales through cardiologists and hospitals, the drug price regulator has found.

The regulator has also received complaints of companies circumventing the 8% cap on trade margins for stents to be able to sell lower priced products at higher rates with both Indian and multi-national firms indulging in such practices.

http://timesofindia.indiatimes.com/india/stent-makers-resorting-to-innovative-ways-to-beat-price-ca/articleshow/58289359.cms
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