CSE seeks Coke and PepsiCo to curb marketing of sugared drin
Centre for Science and Environment (CSE) has called on Coca-Cola and PepsiCo to adopt and enforce a policy of not marketing sugar drinks to children aged 16 and under. Deputy director general , CSE, Chandra Bhushan told TOI on Friday that "Sugary drinks are aggressively targeted to children world over. The problem is much severe in India. Our regulations are weak to address this issue. Companies are aggressively targeting our children, directly and indirectly. There is no check on celebrity endorsements, broadcasting during programs for children, in-school promotion" He said that sugary drinks were contributing to growing childhood obesity, early onset of type-2 diabetes. "It is time that these big companies act responsibly and stop marketing these unhealthy drinks to children" said Bhushan.
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