Code to ban bribes from companies to doctors in final stages
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After a 2 year delay, a mandatory marketing code for the pharmaceutical industry to stop the bribing of doctors and health professionals may soon come into force.

The pharmaceuticals department (DoP) earlier this week sent the draft Essential Commodities (Control of Unethical Practices in Marketing of Drugs) Order 2017 to the law ministry for final clearance.

The draft order on controlling unethical marketing practices in pharma prohibits companies from offering cash, gifts and sponsorship or providing travel facility or paid vacations for doctors, chemists and pharmacists. However, it allows the sponsorship of academic conferences organised by medical associations and screening camps or awareness campaigns to be organised in government-owned healthcare facilities, while stipulating that these cannot be used as surrogate advertising...

Full Story - http://timesofindia.indiatimes.com/india/code-to-ban-bribes-from-cos-to-docs-in-final-stages/articleshow/59603596.cms
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