Doctors turn sales representatives in live surgery telecasts
Now open: Certificate Course in Management of Covid-19 by Govt. Of Gujarat and PlexusMDKnow more...Now open: Certificate Course in Management of Covid-19 by Govt. Of Gujarat and PlexusMDKnow more...
"This is the latest whiz kid among stents. Nowhere else in the world you will have a stent like this. I have done 56 cases. No complications at all. Affordable too"

This is not a medical rep making a sales pitch but an interventional cardiologist addressing colleagues at the National Interventional Council (NIC) 2017 conference in a five-star hotel in Delhi.

Product placement in movies or television serials is old hat. But how about product placement during the live streaming of a medical procedure? Bizarre as it sounds, this is happening at medical conferences. In every live case at NIC 2017 — with or without the moderator's prompting — the cardiologist doing the procedure announced the brand name of the product he was using and extolled its virtues. There was a scroll display of the product on the screen as well....

http://timesofindia.indiatimes.com/india/doctors-turn-sales-representatives-in-live-surgery-telecasts/articleshow/58201115.cms
Preview
Dr. C●●●●●y S●●u and 1 others like this
Like
Comment
Share
Dr. R●●●●●●a J●●i
Dr. R●●●●●●a J●●i Microbiology
Unfortunate
Apr 18, 2017Like
Dr. A●●●●●●●a L●●e
Dr. A●●●●●●●a L●●e General Medicine
Unfortunate .this is the reason people have lost faith in us
Apr 19, 2017Like