Just what the doctor ordered?
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Dr. Geeta Lohiya
Just what the doctor ordered?
Indian doctors have been wary of patients learning about drugs and brand names. Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting polluted by the lower classes.

There was a time when companies used to be wary of any form of media advertising for brands [that could be promoted in the media], lest doctors completely switch off prescribing the brand. In the US the medical profession has accepted media advertising as part of the overall promotional mix of even prescription brands.

In fact, though Tylenol (Johnson & Johnson) was promoted in the media to consumers, doctors continued to prescribe it. Not so in India in the past.

http://www.rediff.com/business/column/just-what-the-doctor-ordered/20170422.htm
Dr. D●●●●●●●●●●●●●●r M●●●●●●●a and 3 others like this
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