New study identifies most important factors in aesthetic sur
Wu and her fellow authors compared the preferences of patients seeking information on three common aesthetic procedures: breast augmentation, face lift, and combination breast and abdominal surgery. Since aesthetic procedures are usually elective in nature, Wu knew that patients were shopping around and weighing their options before choosing a surgeon. The study was set up to measure which factors were most influential in a patient' s ultimate decision: before-and-after photographs, patient testimonials, pricing information, and physician information, such as years in practice, educational information, credentials, etc.