No more freebies: India plans crackdown on marketing by drug
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India is taking steps to restrict gifts and trips offered to doctors and pharmacists to 1,000 rupees. While such rules are implemented and adhered to in other countries, in India there is only an ineffective voluntary marketing code. The draft proposal drawn up the Department of Pharmaceuticals and being reviewed by India's law ministry would also curb the misleading claims around the curative abilities and efficacy of drugs and place strict limitations on the number of trial samples offered to doctors.
Failure to abide by the rules will result in a marketing ban on a drugmaker for more than a year depending on the degree of the violation, and the confiscation of the best selling drug brands made by that company. These confiscated will be given to government hospital. The suspension can be replaced by Rs.5 lakh- Rs.10 crore fine depending on the severity. To ensure implementation of the rules, an 'Ethics Compliance Officer' of the rank of joint secretary to the Indian government would be appointed.
Companies will be allowed to organise screening camps or awareness campaigns at public health centres but not allowed to organise an event that compensates the doctor of more than their daily income.



http://in.reuters.com/article/india-pharmaceuticals-marketing-idINKBN1AI16C
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