A new magnetic delivery method has been developed that may prevent 50% of the hearing loss which is caused by the usage of chemotherapy drug like Cisplatin. Currently, steroids are given to reduce the hearing loss but eventually it also reduces the effectiveness of it's ability to kill cancer cells. According to researchers, this approach is much more efficient and effective than a normal intra-tympanic injection. It could also be used to deliver any drug into ear, eyes or skin. They also anticipate that the novel approach could then be used to deliver a wide range of drug, gene and stem cell-based treatments to treat other types of hearing loss.