Philip Morris CEO looks towards phasing out cigarettes
Dr. Neeta Naik
Philip Morris CEO looks towards phasing out cigarettes
Philip Morris International (PM.N), the world's largest international tobacco company, could eventually stop selling cigarettes, its chief executive told the BBC on Wednesday, as it launched its alternative product IQOS in Britain.

The company's IQOS smokeless cigarette, which is already on sale in over a dozen markets including Japan, Switzerland and Italy, heats tobacco enough to produce a vapor without burning it. The company believes that makes it much less harmful than cigarettes.

Japan Tobacco International (2914.T) also has a tobacco-based cigarette alternative called Ploom Tech, and British American Tobacco (BATS.L) said this month that it was also testing one....

http://www.reuters.com/article/us-pmi-iqos-uk-idUSKBN13P0LU?
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