The world's 1st TV Ad of Live Surgery will take place this w
Channel 4, a British broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the removal of bowel polyps. The 90 second ad will be aired on Wednesday at 3:25 pm.

The ad is part of Cancer Research UK's Right Now campaign, showing the reality of day-to-day life for those affected by cancer.

Cancer Research UK hopes the procedure, which will see a camera on a flexible tube called a colonoscope inserted into McSparron’s anus, will help to show the positive impact research has had in helping to treat cancer among doctors and the general public alike.
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